Squeeze Page How To Set Up And Use

The purpose of a squeeze page is simple, get a visitor and have them fill in their details like name and email and add them to your list so you can market to them later.

The execution of a squeeze page is a little harder in real life than what it seems. The page creation and the template is not the problem, there are many of those available free and for sale...

The real problem however is "what do you do to get the visitor to give you his or her details" so you are in a position to market to them in the future?

This is the real secret...

Here is what you need to have in place for your squeeze page to work and build you a profitable list, whether you sell your own product, resell rights products or affiliate products the basic system remains the same.

The first step is finding out exactly how are you going to get targeted traffic to your squeeze page. This can be done in a few ways like Pay Per Click advertising on Google Yahoo and Bing, doing SEO on your website and generating natural search traffic, Google maps listings is also a good way to generate traffic, Facebook advertising and of course don't forget normal email marketing.

Depending on the product you want to promote Google will most likely be your biggest income generator and it is important to know what Google wants... and to give them what they want. Google is a search engine and their number one priority is not to you, the website owner, but to the person searching on Google. This is where all their revenue is generated.

You know (or should know) that Google is all about content, giving the people who are doing a search the best result most closely matching their search. You know they are very good at this simply because they are the number one search engine in the world today. Facebook might claim to get more traffic, and maybe they do, but doing a search is still done with Google... if you are looking for information.

So the conclusion is easy, give the visitor to your website (squeeze page) what they want and in return you will give Google what they want and everyone is happy. It is very important to remember this; this not only has an effect on your natural rankings but will determine what you pay per click when running a PPC campaign.

Here are the "rules" you should look at and as far as possible stick to:

Your squeeze page should not be a single page website

Your squeeze page content should be between 200 to 300 words. Although this might seem a lot it really is not if you use the benefits of the products as content and elaborate a bit more on how it will make life easier for the visitor.

There should be links on the page linking to pages of similar content, in your own site and to other sites. Now you don't need hundreds, just 6 to 8 links in total. Yes, the links do seem to defeat the purpose of the squeeze page but if you place the links at the bottom of the page they will be unobtrusive and should the visitor get to them chances are good that he will not subscribe anyway. (the more sneaky linking method is described in "Squeeze Pages Demystified")

If you have many visitors clicking away from your squeeze page you should relook your offer and sales pitch.

If you abide to these "rules" your squeeze page should be safe and you will not be receiving any $5 clicks from your PPC campaign. Your page will also be indexed and if you did your SEO correctly you will appear in the generic searches.

This is quite a bit of extra work and you now need to make sure that the money, time and effort you spend building your list actually pays off.

List building with squeeze pages is a long term business. The bigger your list, the bigger your income. Sounds easy?

You will only make this happen if you take good care of your subscribers, and use the correct marketing techniques to market to them. You paid a lot of money to get them, if you don't keep them all that money and time is wasted and you will have a worthless list.

The Structure Of Your Campaign

For your squeeze pages to succeed you need to structure your entire campaign so that every page leads to the next and does not disorientate the reader.

What do I mean by that?

Let's have a look how it was done with an example.

 

Adwords Ad

Need Paying Keywords?

Get The Winning Edge

Available Now, be in the lead

The Adwords ad is asking a lead in question identifying the target market, then makes a statement that you can get paying keywords with a new tool. The person who clicks on this ad will want to find out how to search for these keywords. Which leads to the heading of the squeeze page.

Squeeze Page

In Search Of That Perfect Keyword Phrase Getting All The Sales?

Here is more space than in the Adwords ad so we pose the question and qualify the reader. He or she needs to be someone using Adwords or other PPC campaigns and has to be in marketing. We all know how hard it is to find those converting keywords.

How would you feel if I told you now you can?

With the subheading we are now leading into the benefits and we have an answer to the problem he has.

Below are five benefits that he can expect from using the tool. We are not giving any specifics on how all this is achieved; this is done by the sales page that we want him to go to.

• Find out how many others are using the same word you are aiming at.
• Know what they are paying in an instant.
• What you should bid to rank first.
• Know which phrases have the best sales conversion rates.
• And which keywords are just going to cost you money.

Get yourself in the FIRST place in the race for sales, and easily beat the top guns at their own game.

Just fill in your details to receive weekly tips on keyword analysis and how it can increase your sales. You will then immediately be redirected to 'Name Of Your Product'.

In the last sentence we expand on the idea of the keyword research by offering a weekly newsletter with a tip on finding and exploring keywords.

If the reader has come this far he is definitely interested in keyword research. The offer does not take the reader away from the main idea of purchasing the product we are promoting; we are offering him a value add on.

Once he has filled in the details we send him to the sales page of Keyword Elite.

Can you see how all the ads integrate with one another to form a continual line?

Are you are serious about building your list and making money from affiliate marketing?

Well here is the opportunity for you to get up and going immediately.