There has been a large interest for a long time in building a list. Many marketers have been able to build lists, but ended up with no money in the bank. Loads of effort and long hours created the list and the squeeze page, but to no avail.
The problem is not building the list, that is the easy part but what you are rarely told is how to market to the list. This is where most marketers go horribly wrong. Once someone subscribes they get battered with offer after offer, as if anyone who subscribed has a real interest in what is for sale by yourself or someone else.
Even a small list can make good money and it is all about how you treat your subscribers. To market to them you need to approach it in exactly the same way you would like to be approached. To be honest there is no trick or secret, just do what you would have liked someone else marketing to you would do.
You are most likely on several lists, but from how many have you actually purchased?
Find the ones that you bought from and just do what they did to sell their product to you… no magic or secrets involved.

The headline that you write is important, but without a good sub headlines your chances of keeping the visitor interested decreases quite a bit.

Here you need to clarify and build on the headline you wrote. So if the headline promised to solve a problem the sub headline must elaborate on that and make the reader believe that you have the solution to his problem. This then leads into your first paragraph.

What you say right at the top of your page, your squeeze page, is the first contact that you have with your possible prospect. What you say here is as important as what you say should you meet your prospect face to face. They came to you for a reason and you need to address that reason right up front.

Most importantly of course the item or content you promised to deliver in exchange for the subscription. This most likely will be a link to the download page for the report or software you promised. On the landing page, as this is where they will go first, thank them again for subscribing and make the download link easy to see.

By doing this they get instant gratification and you build report as someone who delivers what you said in a quick and easy manner.

Just always make sure that the content you deliver is of high quality and value to the subscriber. By delivering poor content you will break the trust that they have places in you and be certain that when you market to them they will most certainly not buy.

This is most likely the area that will make or break your business. In fact managing your list correctly is much easier than you think. All you need to do is look at yourself; see how you react to emails after you have subscribed to someone else’s list.

If the email sent to you gets dumped into the trash at first site after you have received a few you know which the wrong way is. If you read the emails sent and you have taken action on them like visiting a blog post, looked at a product and so on this is the right way to go.

Your squeeze page has only one sole purpose and that is to build your list. When planning your page keep in mind exactly what it is that you want to do with the list. Building a list of interested subscribers for gardening and then promoting online marketing to them would not make you any money.

If you are planning to promote multiple products to your list it will be more efficient to create different lists for different subscriber groups and marketing products to them which are related to their interest.

Your opt-in page can be one of two depending on how you are going to drive traffic to the page. If you are using PPC traffic (paid traffic) then the page will be a standalone page and the visitors clicking on your ads will land on the page. Video works very well and gets good results but there is nothing wrong with a written page. One aspect to keep in mind is to keep it short, very interesting and ask the visitor to complete the final step, that is to opt in for more information.

Here you would most likely get a list as long as your arm of different ideas. Everywhere you read it it said that you have to have a big list.

So what exactly does a big list mean?

This is in many cases where we tend to fail miserably. We were so excited about the landing page and the product we forget that there is also a path that needs to be followed before it all comes together in a sale.

A very low percentage of visitors buy when they see your product or service for the first time. If you do a launch of course then you have already done the work upfront, but for most of us it will be what we do after the subscription that will clinch the sale.

Once your squeeze page is set up it is time to drive traffic to the page. In most cases it is quite difficult to get organic rankings for the squeeze page due to the content that is more written for the visitor than the search engine. It is not bad content but it will usually be short and nowadays have a video that would get the visitor to subscribe.

Just creating a squeeze page is only the first step in the process of making it work. The next step is to generate traffic to the page so you can test it against different variables to find the one that works best and of course if at all it works.