Websurfdollars, we are all looking to increase our traffic
in some way or another. There are many sites advertising targeted traffic
for a certain fee per impression. I am not stating that they don't work
but I have tried it with very little success.
Many page impressions are created as pop ups after visiting a participating
site and are then calculated as impressions. So your counter will show
that your site was seen many times as claimed, but as with most of us
as soon as a pop up appears we close it long before we read it. Is buying
this type of traffic really worth while? You should try it and then
decide for yourself.
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There is only one way of generating good targeted web site traffic
to your site and that is by generic searches from the search engines.
The better you rank on a searched term (keyword phrase) the more traffic
you will receive, that is the bottom line.
Also better known as SEO, is what you need to do to get your share of
the traffic. Although some people might freeze at the thought of doing
SEO, you are able to do it. You will however need to spend time and
some money on the right tools and information will enable you to reach
the top. There are also paid SEO companies that will do this for you
at a fee.
High rankings do not appear in a day, so do not expect it either. It
will take from two weeks to three months or even longer depending on
the keywords you have chosen.
We all know the importance of web site traffic for sales and
adsense. Looks like Yahoo is also now joining that market but it will
probably still be a while before we can judge the results against a
adsense campaign based on the income it will generate.
Targeted traffic is what you are looking for, simply meaning people
visiting your site must be interested or be searching for what you have
on offer. Sales, information, opt in, adsense, whatever tickles your
fancy.
A pretty website looks good and might have nice artistic touches to
it, but the search engines work with words, if there are no written
words on the site there will be no traffic because they have no idea
what you are about.
Here are some common mistakes and unethical ways
which are used to get high search engine rankings.
Sometimes these unethical practices work, but only for a short while,
and once you are found out the search engines will never look at your
site again. Be sure not to employ these methods if you are serious about
the success of your site.
1. Not using keywords effectively.
This is the most critical area of site design. Choose the right keywords
and potential customers will find your site. Use the wrong ones and
your site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword
stacking) the search engines may downgrade (or skip) the page or site.
3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet
and it's ok" to steal icons and text from websites to use on
your site. Don't do it. Its one thing to learn from others who have
been there and another to outright copy their work. The search engines
are very smart and usually detect page duplication. They may even
prevent you from ever being listed by them.
4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility
by using keywords that have nothing at all to do with their website.
They place unrelated keywords in a page (such as "sex",
the name of a known celebrity, the hot search topic of the day, etc.)
inside a meta tag for a page.
The keyword doesn't have anything to do with the page topic. However,
since the keyword is popular, they think this will boost their visibility.
This technique is considered spam by the search engines and may cause
the page (or sometimes the whole site) to be removed from the search
engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign
multiple keywords to the description of a graphic or layer that appears
on your website by using the "alt=" HTML parameter.
If the search engines find that this text does not really describe
the graphic or layer it will be considered spam.
6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't
hurt. Wrong.... Do not try to hide your keywords
or keyword phrases by making them invisible. For example, some unethical
designers my set the keywords to the same color as the background
of the web page; thereby, making it invisible.
7. Relying on tiny text.
This is another version of the item above (relying on hidden text).
Do not try to hide your keywords or keyword phrases by making them
tiny. Setting the text size of the keywords so small that it can barely
be seen does this. Anything below size 2 is considered by the search
engines as tiny text.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules.
This is not so. Each has their own rule base and is subject to change
anytime they so desire. Make it a point to learn what each major search
engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing
your web site traffic via search engine visibility. Many times
the search engines will eliminate content from these free hosts.
10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like
missing links, graphics, etc. There are sites on the web that will
do this for free.
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