We are all working our buts off, or so we think, trying to make a
living or an extra income on the internet. Many of you are affiliate
marketers promoting someone else's products, through your web pages,
websites or PPC campaigns.
I am quite sure that you have heard by now that you have to use landing
pages in your marketing efforts. You may, or may not, have given
it a look or a thought, but few have implemented this useful marketing
tool.
Why?
It is extra work, you are very busy just getting your ads to work
never mind tracking, doing split testing and priming every other
ad to get the best results for your money. Which of course is the
way to do it.
But think for a moment, if you could half this work, take 25% off your
costs, and still make 25% to 50% more profit, would you be interested?
That is the beauty of landing pages. At the beginning you
will have to put more time and effort layout, creating and refining,
but once you've got it all up and running you can certainly expect
more profits.
The basic purpose of a landing page is to gather email addresses and
build your list. The list is where the money is, all successful internet
marketers will tell you that.
By building a list through landing pages you will gain the knowledge
of who the people are that are interested in a specific type of product
or service.
So the next time you market a new product in this line, you already
have interested people who can easily become customers.
So you see, the landing page is an essential tool in any marketers
arsenal of marketing armory.
Now let's look at the elements of a landing
page layout and wording.
The all important heading.
It has the same purpose here as on a sales page, you have to catch
the attention of the reader to read on.
So,. how am I going to write a sales letter on my page asking for
a name and email address?
The best way of going about this is to offer something for
free, a report, ebook, some useful software, subscription to a newsletter,
anything relating to the product you are selling.
Lets look at an example of a landing page for a new keyword analyzing
software program.
In Search Of That Perfect Keyword Phrase Getting
All The Sales?
The headline catches the visitors attention and
also qualifies him for the product.
How would you feel if I told you now you
can:
-
Find out how many others are using the same
word you are aiming at
-
Know what they are paying in an instant.
-
What you should bid to rank first.
-
Know which phrases have the best sales conversion
rates.
-
And which keywords are just going to cost you
money.
The bullet points highlight the important benefits
the user can expect when he is using the software.
Get yourself in the FIRST place in the race for sales,
and easily beat the top guns at their own game.
A summary of the bullet points again referring
to the benefits
Just fill in your details to receive weekly tips on
keyword analysis and how it can increase your sales. You will then immediately
be redirected to 'Name Of Your Product'.
Your call to action. You ask for their details
in exchange for their email address. The bonus or subscription will
be of value to anyone who purchases this product and you say what will
happen as soon as they submit so they know what to expect.
A very valid argument is that if I have a landing page that is not
well written, a person landing on the page might just leave the entire
site and could have purchased if he or she was sent straight to the
sales page.
If this is your feeling there is a way around this problem. If you
feel uncertain about your writing or asking someone to give you their
email address, just add a button with text below the form saying something
like 'click here to go directly to the product page'.
Be assured though that by building your list will ensure more customers
and sales for your products. It will also give you the opportunity to
get to know and communicate with your subscribers.
Don't obliterate them with product emails every day, only send them
quality products addressing their specific needs, that you either use
yourself, or know is good, and write a small review on how it has helped
you solving a certain problem.
Long term good relations with your subscribers will turn into good
long term good relationships with paying clients.
Many of you might still be scared to make use of landing pages. If
you are still one of this group you are sending a lot of money to someone
else's account.
Creating a Squeeze Page
Video >> Squeeze Page Layout >> Why
Use Squeeze Pages >> How
To Get The Most Squeeze From Your Squeeze Pages >> Squeeze
Pages Demystified >> The Centre
Of Your Landing Page >> Squeeze
Page Tutorial
