Popunder, Popover or Popup?

Popunder and popover remains a successfull method of promoting your opt in list and increasing sales

Popunder Article >> How to create your Popup >> Instant Popover Software

Popunder, Popover, or just pop up, no matter what you use it still remains a proven method to increase your subscriber list and your sales.
Many of us find the popup quite an irritation and have scripts installed to block them whenever we can.

Now “whenever we can” is a relative term because they keep on coming back.

Why? You may ask.

As the popup blockers become better so do the popup scripts. At the end of the day, if you have the right script  your popunder, popover or popup will work on any browser. That is why it is still an effective way to market yourself and your products. The longer the life of your popunder the better your results will be.

The key to sales is advertise, advertise, and advertise as much as possible, but if your advertising is just thrown in the air and not targeted I would suggest a philosophical chat with the dog, the result will be the same.

You yourself have probably filled in one or have been tempted to buy from a popup recently. Sit back and think why you did and what happened.

The key to running a successful popover campaign is to make sure you have something worthwhile to say or offer.

It can be put down to offering your visitor something of interest related to what he has been searching for. Now we all know this, but how many are actually applying it. You see successful popunders and popovers have to be target specific, most will just put the same one on all their pages, and in many cases they will have nothing to do with the page.

If you target a specific search with your keywords, you popover or popunder should relate directly to that theme. Simply put, have different offers for different pages. The single popup for all pages will just irritate your visitor and he might not even come back to your site again. Use them carefully and plan each ones use. If it does not relate to a page, don’t put it on.

The popup has two main functions:

• Get the visitor to subscribe to a opt in

• Send the visitor to a sales page

The popunder on the other hand is normally used to activate a sales page when the visitor leaves, but it has been successfully used to get new subscribers. Both methods will work depending on the content and makeup of your page.

The popup consists of three basic elements.

Headline:

The headline like any other headline should grab the attention of the visitor. Remember he will see the popup when it appears, whether he will read on depends entirely on the headline, more so than on a sales page.

Sub-headline:

This should relate to, and follow the headline creating an itch. All you want to do is raise curiosity in the mind of the visitor to want to find out more.

Call to action:

Based on the curiosity you have created in the sub headline you will ask the visitor to take some form of action, like opt in to a newsletter or click on a link.
Now unless your opt in is highly valuable as a stand alone, it would be advisable to add value by providing something in return. This could be anything that is related to what the visitor is searching for.

The popunder or popover is not a sales page, your ultimate goal is to create an itch, the more itchy the better.

Conditioning to old style popunders and  popovers is evident and just like banners they tend to draw little attention. To get away from this you need to be a little more creative and give them different look and feel that will catch the visitor’s attention and make them read.

Popunder Article >> How to create your Popup >> Instant Popover Software

 

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